This super-food is the post-pandemic meat of choice!

22 Nov 2021 03:32 PM Comment(s) By Aqgromalin Team


The Covid pandemic has turned life upside down for all Indians. While it has affected our eating patterns, the fondness for eating chicken continues robustly. A good majority of Indians enjoy consuming chicken on a weekly basis and their consumption of chicken increased during 2020 - 2021 than in 2019 according to a pan-Indian survey done recently. The respondent claimed to like chicken meat more than fish or mutton due to the taste, nutritional value and lesser cost of adding more chicken to their diets.


 

 

The survey also revealed that after the pandemic experience, almost all Indians prefer to consume home-cooked chicken and some of them even said they are likely to consume a greater amount of chicken than what they did before the pandemic.

When the perspective of eating after the pandemic is considered, it can be noted that Indian consumers are more concerned about their eating habits and health. In line with this, most of them foresee eating more chicken in future due to nutritional it’s nutritional benefits. Out of Indians who were deciding to consume increased amounts of chicken or stick to eating the same, almost half of them agreed that they would increase consumption because they were convinced it was the healthiest form of protein.

Chicken as a meat, is also favored for its easy ability to break down and cook fast. Apart from being inexpensive, it is sustainable and easily accessible.

Hence, it can be concluded that chicken has overtaken most other meats to become the most favored food of choice among Indians after the Covid pandemic.

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